Right, so it’s time to start our first Twitter contest and we’d like to start with one of the coolest brands right now “Icebreaker”.

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Icebreaker officially launched their new Baa Code concept yesterday, gaining some good traction and mentions in the blog and press. It’s a really interesting idea actually, whereby certain ranges of Merino clothing come with a BAA code tag that you can then use and enter into the Icebreaker Baa Code reader:

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