Well, James spent pretty much all weekend putting our brand new first batch of gear live from The North Face. We’re ecstatic about getting these guys live as it’s not every day they approve a new ecommerce retailer to sell their range.

As a bit of background, the North Face brand was established in sunny San Francisco in 1968. The name was chosen as the north face of any mountain is usually the most difficult to climb and this helped reflect the fact that their gear is designed to cope with even the toughest terrain. You may not also know that they have a sibling in “Jansport” which is one of the world’s largest backpack makers.

We’ve got a good starter selection of products online and in-stock now, encompassing the hugely popular North Face jackets and North Face trousers / shorts.