We’ve started rolling out some new site updates recently and the first elements are the new landing pages for our brands, starting with Berghaus, Mountain Equipment, and Keen.
First thing you’ll notice is an actual brand header outlining the brand’s message in more detail and some text explaining a bit about them, with relevant links to [...]

I’ve been part of the eCommerce space for nine years now and I’ve loved every minute of it, seeing the first online merchants go live, the first price comparison engine launch in the UK (shopgenie -> Kelkoo UK), and research and review sites gaining a foothold.
There has been many challenges from badly designed sites, delivery [...]

I thought it might be interesting to write a post on how various elements of the Webtogs site have changed over time. In my previous post, I talked a little about our fist design ideas, and what, ultimately, was wrong with them.
When we first sat down and designed Webtogs, we added lot’s of features and [...]

Here’s a look at some of the first design work we did for webtogs. The principle was fairly clear from the outset, but looking back, it’s amazing how things have changed over time.
Critical to us was the need for simplicity and ease of navigation. The basic rule of successful ecommerce for us, is this: “If [...]

This is the first in what will no doubt be a series of posts on the design of webtogs.co.uk. We looked at lots of ‘out of the box’ type solutions, including open source offerings like oscommerce. In the end, we decided to develop our site from scratch. For us, with the development team we have [...]