Gear. Just the word makes me start to salivate with anticipation especially when a seriously nice piece of kit heads in to the office. There’s not much that makes us stop in our tracks these days but one piece of kit from Mammut has got the whole office up and cooing over it like a [...]

This week has been a mental one as we have been out and about shooting video for the website and for a video noobie such as myself, it has been a really interesting experience. I’ve long been a big fan of videos on websites when selling stuff as people get a much better idea how [...]

Well we are here, and whatever I expected life to be like down in Tractor land, the reality has been somewhat different…. Moving from a corporate environment to a start up has been an eye opener. The amount of work and things that need to be done is sometimes overwhelming, but I am slowly getting [...]

We’ve started rolling out some new site updates recently and the first elements are the new landing pages for our brands, starting with Berghaus, Mountain Equipment, and Keen.
First thing you’ll notice is an actual brand header outlining the brand’s message in more detail and some text explaining a bit about them, with relevant links to [...]

I’ve been part of the eCommerce space for nine years now and I’ve loved every minute of it, seeing the first online merchants go live, the first price comparison engine launch in the UK (shopgenie -> Kelkoo UK), and research and review sites gaining a foothold.
There has been many challenges from badly designed sites, delivery [...]

I thought it might be interesting to write a post on how various elements of the Webtogs site have changed over time. In my previous post, I talked a little about our fist design ideas, and what, ultimately, was wrong with them.
When we first sat down and designed Webtogs, we added lot’s of features and [...]