Philip Wilkinson, our resident marketing expert, would like to say hello. In this short video he talks about why he got involved with Webtogs, what his role is moving forwards and a load of other general fluff that we could have done without

Ok, so Phil made me post that one. A slightly more [...]

We’ve been taking a look at how the major e-commerce players handle their shopping baskets. It’s an interesting exercise, as things like this have a massive impact on how easy your site is to use, and so how well you convert the traffic to your site.
Throughout the design of Webtogs, we’ve had this idea of [...]

Another big issue for any online retailer, which we’ve not really covered here so far, is the actual stock. In our case, we are selling branded gear, from companies that have distribution and warehousing organised in the UK. This does make life easier, as we’re not looking to source our own, unique, product from the [...]

As I’ve mentioned in a previous post, we are developing the Webtogs site from scratch, using our own development team. Our 2 primary php/ajax/mysql developers are based in London, and our office is in Dorset, so it’s a remote relationship. As the world becomes a smaller place, more and more companies are out-sourcing development work [...]

Well, we had a big weekend planned recently, where Phil & I were off to Zurich and then Germany to attend Outdoor, a big trade show for outdoor brands.
As it turned out, it didn’t quite go to plan….

I had an interesting day today, as Hamish Dunn the MD of Mountain Equipment paid us a visit. Being big fans of the gear, we’d pursued ME to become a Webtogs supplier, so were chuffed to get the account and a visit from the big cheese to boot.
What’s this got to do with starting an [...]