One of the big differences we hope to make with Webtogs, is in the way we display products on the site. There’s no doubt, that the more information a website provides, the better the conversion rate. There is also an emerging school of thought that says you can’t provide too much information.
What do I mean [...]

Well, we’ve done it. I still can’t quite believe that webtogs.co.uk is live. The last 6 weeks was a blur of frenzied activity, with a million things to do, never enough time and certainly not enough sleep!
Now, I’ve worked on some fairly big rollouts in my time (far bigger than this, to be honest), but [...]

Well, happy days, Keen one of our favorite brands, have given us a leg up with some great press in the Mail on Sunday. The MOS are running a piece on the new super cool Keen snoqualmie winter boot, during November. Webtogs are the featured supplier, which is great.
This is really great for Webtogs, [...]

Over the last few weeks, we’ve been talking about how we’re going to handle customers leaving product reviews on webtogs.co.uk.
Originally we’d decided to build our own reviews engine and encourage customers to leave reviews via the usual method of enticements. There’s no doubt that on page product reviews increase conversions, as customers get one step [...]

Well, things were going so well! Then we got this letter from Barclays merchant services, in response to our application for a merchant account (this is a separate account, run by the bank, to receive payments from credit and debit cards).

Now, as you can see, they have accepted our application, with one provision, deferred settlement [...]

One of my closest friends had a son not so long ago. On hearing the news, I logged on to the net, intent on sending the tired but happy couple something nice. I liked the idea of a hamper, something nice for mum to get, after the inevitable stress of giving birth. 10 minutes of [...]