Icebreaker officially launched their new Baa Code concept yesterday, gaining some good traction and mentions in the blog and press. It’s a really interesting idea actually, whereby certain ranges of Merino clothing come with a BAA code tag that you can then use and enter into the Icebreaker Baa Code reader:

Try using the code “213C3F390″ to demo it and you end up seeing the actual sheep ranch where the wool came from to the made the fabric, and a video with the farmers detailing their lives and history. Fascinating stuff. Of course a better way would be for you to buy some Icebreaker Clothing from Webtogs and then type in your own code!

Now if only they would release Baa code V2 where it can actually show you which exact sheep it came from and do an interview with them. Now “that” would also be worth watching.

Tags:   baa · breaker · code · ice · icebreaker · merino · ranch · woolComments