Today is a strange day and a strange blog post for me. Life has been chaotic and disconcerting for my family for the last four weeks for a fairly monumental reason. My wife and I have both resigned from our jobs, we have sold our house and are currently living out of the back of [...]

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Icebreaker officially launched their new Baa Code concept yesterday, gaining some good traction and mentions in the blog and press. It’s a really interesting idea actually, whereby certain ranges of Merino clothing come with a BAA code tag that you can then use and enter into the Icebreaker Baa Code reader:

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We realised yesterday over our morning coffee meeting that we haven’t actually been updating our blog in a long time. Shame on us! Apologies for that – it’s been a hectic time are at Baa HQ with signing up many new brands to come on board and receive shipments of the next [...]

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