One of the big differences we hope to make with Webtogs, is in the way we display products on the site. There’s no doubt, that the more information a website provides, the better the conversion rate. There is also an emerging school of thought that says you can’t provide too much information.
What do I mean [...]

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Well, we’ve done it. I still can’t quite believe that webtogs.co.uk is live. The last 6 weeks was a blur of frenzied activity, with a million things to do, never enough time and certainly not enough sleep!
Now, I’ve worked on some fairly big rollouts in my time (far bigger than this, to be honest), but [...]

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A naieve person could say that Gore’s new breathable fabric is a lightyear step forward in fabric that truly makes your time out on the mountain a more comfortable experience. Likewise a cynical person might rate gore tex’s new fabric as a chance for lots of differernt manufacturers and gore tex themselves to make a [...]

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