Comments on: The Future of eCommerce – where next? http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/ The Outdoors. Online Fri, 05 Mar 2010 12:25:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Free Ecommerce Website http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/comment-page-1/#comment-338 Free Ecommerce Website Mon, 22 Jun 2009 00:14:32 +0000 http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-338 Social Bookmarking used to be popular but now a days it is decreasing its popularity Social Bookmarking used to be popular but now a days it is decreasing its popularity

]]> By: web design http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/comment-page-1/#comment-269 web design Fri, 06 Feb 2009 22:44:11 +0000 http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-269 social bookmarking definitely got popular... social bookmarking definitely got popular…

]]> By: Mark Rowe http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/comment-page-1/#comment-116 Mark Rowe Sun, 02 Mar 2008 12:20:43 +0000 http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-116 Tried house of fraser. The banner area is nice and clean, and I'm really impressed with the zoom feature. You can even see the stitching on the shirt collars! :-) Tried house of fraser.
The banner area is nice and clean, and I’m really impressed with the zoom feature. You can even see the stitching on the shirt collars! :-)

]]> By: ThemePassion - Best stuff about design! » The Future of eCommerce - where next? http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/comment-page-1/#comment-65 ThemePassion - Best stuff about design! » The Future of eCommerce - where next? Thu, 18 Oct 2007 06:31:58 +0000 http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-65 [...] gregoryde wrote an interesting post today!.Here’s a quick excerptSo the question for me is - “what is the ecommerce world going to do over the next few years and how can Webtogs take advantage of it?”. In answer to this, I’ve listed a few trends I’m watching in particular and considering how to … [...] [...] gregoryde wrote an interesting post today!.Here’s a quick excerptSo the question for me is – “what is the ecommerce world going to do over the next few years and how can Webtogs take advantage of it?”. In answer to this, I’ve listed a few trends I’m watching in particular and considering how to … [...]

]]> By: Philip http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/comment-page-1/#comment-64 Philip Wed, 17 Oct 2007 11:00:15 +0000 http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-64 Thanks Paul - a great article yourself actually on the usability of House of Fraser. With those points in mind, you do indeed need to provide different browsing and exploring options for different people at different times. In our mind, this means having these available so that people can be flexible in how they interact and explore, as we can't read their minds (not literally!) until they start doing something on the site. Going outside of the traditional methods of exploring (category nav, attribute filtering, and search), we've been playing with a few ideas - but more for phase 2 to be honest. On getting the basics right - we "hope" we're on the right track and definitely read everything we could get our hands on. If you fancy doing a usability review on us - we'll be more than happy :-) Thanks Paul – a great article yourself actually on the usability of House of Fraser. With those points in mind, you do indeed need to provide different browsing and exploring options for different people at different times. In our mind, this means having these available so that people can be flexible in how they interact and explore, as we can’t read their minds (not literally!) until they start doing something on the site.

Going outside of the traditional methods of exploring (category nav, attribute filtering, and search), we’ve been playing with a few ideas – but more for phase 2 to be honest.

On getting the basics right – we “hope” we’re on the right track and definitely read everything we could get our hands on. If you fancy doing a usability review on us – we’ll be more than happy :-)

]]> By: Bubble 2.0 - is it all over? » Crowdstorm (the blog) http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/comment-page-1/#comment-63 Bubble 2.0 - is it all over? » Crowdstorm (the blog) Wed, 17 Oct 2007 10:44:38 +0000 http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-63 [...] voice of millions all speaking their view, content being chunked and syndicated in micro elements, ecommerce finally innovating again, and a whole heap more - why fear what is not true…   One day, internet businesses [...] [...] voice of millions all speaking their view, content being chunked and syndicated in micro elements, ecommerce finally innovating again, and a whole heap more – why fear what is not true…   One day, internet businesses [...]

]]> By: Paul Rouke http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/comment-page-1/#comment-62 Paul Rouke Sun, 14 Oct 2007 12:22:46 +0000 http://blog.webtogs.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-62 A good post Philip, and I'm very much in agreement. Likewise I have been involved in the e-commerce industry for a long time (around 1999) at which time I joined Littlewoods Shop Direct as part of their 1st e-commerce team, and it certainly provided fanstastic experience and insight as the e-commerce industry developed over the following 6/7 years. Now providing clients of my user experience agency PRWD with the knowledge and experience gained over this period, I would add a few additional points which we aim to introduce to ensure our clients are innovating in the e-commerce industry: 1) developing transactional sites with persuasion architecture in mind (a good example of this is the new House of Fraser e-commerce site, which I have recently posted a user experience review of(http://www.paulrouke.co.uk/2007/10/08/house-of-fraser-finally-goes-transactional-is-it-a-user-experience-triumph/) 2) tailoring the site content and navigation to appeal to various browsing behaviours ie. hunters, followers, methodical shoppers etc 3) providing intelligent, user friendly and interactive product filtering functionality to allow visitors to browse your shopping range outside of the traditional category/sub-category methods Finally referring back to your trends, point 4 on getting the basics right, as you say is probably the most important, in particular ensuring that checkout processes have been given significant consideration to best practise methodologies and user testing where possible to ensure abandonment rates are minimised as much as possible. A great post Philip, and continued success in the development of the Webtogs website.. A good post Philip, and I’m very much in agreement. Likewise I have been involved in the e-commerce industry for a long time (around 1999) at which time I joined Littlewoods Shop Direct as part of their 1st e-commerce team, and it certainly provided fanstastic experience and insight as the e-commerce industry developed over the following 6/7 years.

Now providing clients of my user experience agency PRWD with the knowledge and experience gained over this period, I would add a few additional points which we aim to introduce to ensure our clients are innovating in the e-commerce industry:

1) developing transactional sites with persuasion architecture in mind (a good example of this is the new House of Fraser e-commerce site, which I have recently posted a user experience review of(http://www.paulrouke.co.uk/2007/10/08/house-of-fraser-finally-goes-transactional-is-it-a-user-experience-triumph/)
2) tailoring the site content and navigation to appeal to various browsing behaviours ie. hunters, followers, methodical shoppers etc
3) providing intelligent, user friendly and interactive product filtering functionality to allow visitors to browse your shopping range outside of the traditional category/sub-category methods

Finally referring back to your trends, point 4 on getting the basics right, as you say is probably the most important, in particular ensuring that checkout processes have been given significant consideration to best practise methodologies and user testing where possible to ensure abandonment rates are minimised as much as possible.

A great post Philip, and continued success in the development of the Webtogs website..

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