Another big issue for any online retailer, which we’ve not really covered here so far, is the actual stock. In our case, we are selling branded gear, from companies that have distribution and warehousing organised in the UK. This does make life easier, as we’re not looking to source our own, unique, product from the [...]

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As I’ve mentioned in a previous post, we are developing the Webtogs site from scratch, using our own development team. Our 2 primary php/ajax/mysql developers are based in London, and our office is in Dorset, so it’s a remote relationship. As the world becomes a smaller place, more and more companies are out-sourcing development work [...]

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Well, we had a big weekend planned recently, where Phil & I were off to Zurich and then Germany to attend Outdoor, a big trade show for outdoor brands.
As it turned out, it didn’t quite go to plan….

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I thought it might be interesting to write a post on how various elements of the Webtogs site have changed over time. In my previous post, I talked a little about our fist design ideas, and what, ultimately, was wrong with them.
When we first sat down and designed Webtogs, we added lot’s of features and [...]

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Living in London is fairly frustrating as it is the furthest away in Britain you can be from mountains, which for an outdoor person is like living with half a lung. It does however have lots of jobs and I am sure I am not the first person who although dreaming of a life in [...]

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Here’s a look at some of the first design work we did for webtogs. The principle was fairly clear from the outset, but looking back, it’s amazing how things have changed over time.
Critical to us was the need for simplicity and ease of navigation. The basic rule of successful ecommerce for us, is this: “If [...]

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