Well, here we are. Webtogs is an e-commerce startup, aiming to sell outdoor clothing and equipment. Most of the people involved have started up 1 or more businesses in the past, in some cases very successfully.
We want to use the blog to document the highs and lows of Webtogs as it moves from an idea to the launch of a fully functional website, complete with an operational back end, warehouse with stock and a customer services platform. In effect it should be called: “Diary of an e-commerce startup”, but we reckon “togblog” is more us!
